Journal of North Khorasan

Abstract Background & Objectives: Due to recent changes such as increasing the number of higher education institutions -public, Azad, and non-profit universities- student demographic change and gradual decrease in the number of applicants to enter universities, all these education institutions have to compete recruiting students more than each other using the marketing principles and strategic planning and development to be adopted with the current and future conditions. The nursing school is aimed to recruit students and upgrade nursing courses. The purpose of this review article is to attract nursing students focusing on marketing principle and its applications. Material & Methods: To access the articles and studies related to marketing and relevant Keywords during the years 2000 and 2013, an investigation was done by searching in international web sites such as: Scopus, pub med, science direct, Iran doc and Iran medex. Then among all the articles, those were chosen which were more related to the research topic by the expert members of the research group. Results: In this study, 20 articles and 4 books were selected according to the inclusion criteria. The overall picture of university in the minds of people depends on various factors: School is known as a center for teaching and education and focusing on clinical, social and cultural issues. This is one of the factors which encourage the students to join nursing courses. Conclusion: To achieve the strategic goals of the university and attract more students who are the system customers, it is essential to get familiar more than before with the marketing principles especially in higher education and medical sciences. In general, marketing increases the efficiency, responsibility, satisfaction and also the allocated resources to the higher education.